Guides and walkthroughs,
for the work itself.
Practical guides for the work Selfmades supports: preparing your business context, building a list and a first message, and reading what competitors do. Each one says when it was written.
Guide · Business context
What your business context should contain before you start outreach
The offer, the buyer, the tone, the answers you give every week and the lines you never cross. Write them down once, and every draft and reply starts from something true.
· 7 min readRead the guideGuide · Lead Generator
From a target account to an outreach draft: a Selfmades walkthrough
Describe the buyer, check what the search understood, review each contact's email status and fit, then read the draft before anything goes out.
· 8 min readRead the guideGuide · Social Intelligence
How to read a competitor signal without over-interpreting it
A signal is an observation with a source and a date. Keep what you saw apart from what you think it means, check it against a baseline, and turn it into a small test rather than a big conclusion.
· 6 min readRead the guide
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