Start from the buyer, not the list size
A list of a thousand contacts that half fit is more work than fifty that all do. Begin with the account you would be glad to win and the person there who would say yes, and let the number follow.
In Lead Generator you describe that buyer in plain language. Be as specific as you would be with a new colleague: the role, the kind of company, its size, where it is, and anything that rules a company out.
Heads of marketing or VPs of marketing at beauty and wellness companies with 50 to 200 employees in the US.
Not: agencies, franchises, or companies that sell only online.
Check what the search understood
The AI turns your brief into filters: job titles and seniority, industry, company size, revenue range, department and location. Read them before you run the search. If a title came out broader than you meant, or a region is missing, fix the filter by hand. Two minutes here decide the quality of everything after.
Generic titles are the most common problem. "Marketing" alone reaches interns and coordinators; name the seniority you want.
Read each contact's email status
Every contact's address is checked, and the result is shown next to it. The labels mean different things, and only some of them should be sent to.
| Status | What it means |
|---|---|
| Verified | The address was checked and accepts mail. |
| Deliverable | The company's domain accepts every address, so this one cannot be fully confirmed. It is usable, but not proven to be this person's. |
| Guessed | The source's address bounced. This one follows the company's email pattern and the mailbox exists, but nothing confirms it belongs to this person. |
| Uncertain | The mail server gave no clear answer. It is not counted or delivered. |
| Invalid | The address does not exist. It is not counted or delivered. |
A verified address is a checked address, not a promise that a message lands in the inbox or gets read. Sending volume, your domain's reputation and the message itself still decide that.
Review fit before you act
Each result carries a fit score against your organization's business context. Use it to sort, not to decide for you: open the contacts at the top and the bottom and check that the score agrees with your judgement. If it does not, the business context is usually what needs fixing, not the score.
People an earlier search already gave your organization are left out, and duplicates within a search are removed, so a second search in the same market does not hand you the same contacts again.
Read the draft as if you were the buyer
Each lead comes with an outreach draft written from your business context and that lead's own details. Read a handful closely before launching anything.
Before a draft goes out
- It names something true and specific about the recipient's company.
- It describes the offer the way your business context does, with no claim you could not back up.
- It asks for one small, clear next step.
- It sounds like your team, not like a template.
- You would be willing to sign it.
If several drafts miss in the same way, change the business context and regenerate, rather than editing each one by hand.
Decide where it goes
- Send from your own mailbox with Outreach: the first email is each lead's own draft, and follow-ups go out on the delays you set, within a daily cap.
- Push the list to Smartlead, Instantly, Lemlist or Mailshake if your sequences already run there.
- Export a CSV for any other tool.
- Send contacts to your connected HubSpot, Salesforce or Zoho, on a schedule and in one direction.
Nothing goes out until you launch the campaign or push the list.
When they reply
If the mailbox you send from is connected to Stream Desk, replies arrive there with the conversation's history, and the AI can answer from your knowledge base while a teammate takes over whenever a person should.
Lead searches use credits for each lead found; the current rate is on the pricing page.
In the app
Lead Generator, then New Campaign.
